Welcome!
To the ninth issue of the Hino Express Newsletter
We trust you will find the content informative and helpful. Dive in by clicking on each page using the left navigation or simply scrolling down.
On the last page, you will find a form requesting your feedback; please let us know how we’re doing and what content you want to see in the next edition!
Welcome!
To the ninth issue of the Hino Express Newsletter
We trust you will find the content informative and helpful. Dive in by clicking on each page using the left navigation or simply scrolling down.
On the last page, you will find a form requesting your feedback; please let us know how we’re doing and what content you want to see in the next edition!
Executive Letter

Mark Taggart
It’s hard to believe that summer is winding down, school is back in session, and we are already closing out the second quarter of our fiscal year. At this mid-year juncture, I want to continue to reinforce our commitment and long-view of our partnership.
The TICF Team continues to work hard on improvements to our processes and organizational structure to best meet your changing needs. For example, we recently revealed our investment in TICF’s new loan origination and servicing system, and we will continue to update you on the progress of this transformational system over the coming months. If you missed the communication revealing this game-changing platform, we recapped the initiative in the Ease of Doing Business below.
At TICF, we are always evolving to be the best partner for our dealers and customers. Most recently, Mike Schultze assumed responsibilities for all sales and marketing teams, and Mike’s proven leadership will be a tremendous asset as we continue to grow and evolve together. I know Mike is looking forward to getting back into supporting Sales, along with Keith Courtney and the rest of the Hino RSM Team. Please join me in congratulating Michael on his enhanced responsibilities at TICF.

Mike Schultze
I am looking forward to leading our current sales and marketing initiatives, identifying areas of opportunity, and continuing to put our customers and dealers first, reinforcing our commitment to being your partner of choice. Many of the articles and initiatives in this issue are a testament to just that.
In the executive letter of the last issue, we introduced Jerry Pilla in his new role as National Business Development Manager. Jerry is responsible for creating a suite of financial products for the emerging opportunities presented by Hino, Toyota Material Handling, and automation logistics. Be sure to read more about Jerry in this issue’s Investing in Our Team article. Most recently, Jerry was instrumental in the build-out of our new Facility and Fleet Electrification Finance Solutions. This initiative will aid many of our dealers as they prepare for the new zero-emission standards facing our industry. KC Heidler, President and CEO of Tom’s Truck Centers in California, offers some perspective on how they have embraced California’s zero-emission transportation standards in the EVolving Partnerships article.
As we look ahead, we have several new goals in sight, including the launch of our latest Dealer Satisfaction Survey in the coming weeks. We re-timed the survey earlier this year and are eager to gather your feedback to continue taking action and be the best financial partner for you.
Collectively, we drive our mutual successes, and we remain deeply grateful for your continued partnership. We take great pride in serving you and ensuring that your experience with our brand is exceptional. Your satisfaction is our utmost priority, and we will continue to reinforce our commitment to you and the Hino brand.
Thank you for your support and trust—we value our dealer network, and we are excited for what’s to come.

Mark Taggart
President & CEO

Mike Shultze
Senior Director Sales & Marketing
Executive Letter

Mark Taggart
It’s hard to believe that summer is winding down, school is back in session, and we are already closing out the second quarter of our fiscal year. At this mid-year juncture, I want to continue to reinforce our commitment and long-view of our partnership.
The TICF Team continues to work hard on improvements to our processes and organizational structure to best meet your changing needs. For example, we recently revealed our investment in TICF’s new loan origination and servicing system, and we will continue to update you on the progress of this transformational system over the coming months. If you missed the communication revealing this game-changing platform, we recapped the initiative in the Ease of Doing Business below.
At TICF, we are always evolving to be the best partner for our dealers and customers. Most recently, Mike Schultze assumed responsibilities for all sales and marketing teams, and Mike’s proven leadership will be a tremendous asset as we continue to grow and evolve together. I know Mike is looking forward to getting back into supporting Sales, along with Keith Courtney and the rest of the Hino RSM Team. Please join me in congratulating Michael on his enhanced responsibilities at TICF.

Mike Schultze
I am looking forward to leading our current sales and marketing initiatives, identifying areas of opportunity, and continuing to put our customers and dealers first, reinforcing our commitment to being your partner of choice. Many of the articles and initiatives in this issue are a testament to just that.
In the executive letter of the last issue, we introduced Jerry Pilla in his new role as National Business Development Manager. Jerry is responsible for creating a suite of financial products for the emerging opportunities presented by Hino, Toyota Material Handling, and automation logistics. Be sure to read more about Jerry in this issue’s Investing in Our Team article. Most recently, Jerry was instrumental in the build-out of our new Facility and Fleet Electrification Finance Solutions. This initiative will aid many of our dealers as they prepare for the new zero-emission standards facing our industry. KC Heidler, President and CEO of Tom’s Truck Centers in California, offers some perspective on how they have embraced California’s zero-emission transportation standards in the EVolving Partnerships article.
As we look ahead, we have several new goals in sight, including the launch of our latest Dealer Satisfaction Survey in the coming weeks. We re-timed the survey earlier this year and are eager to gather your feedback to continue taking action and be the best financial partner for you.
Collectively, we drive our mutual successes, and we remain deeply grateful for your continued partnership. We take great pride in serving you and ensuring that your experience with our brand is exceptional. Your satisfaction is our utmost priority, and we will continue to reinforce our commitment to you and the Hino brand.
Thank you for your support and trust—we value our dealer network, and we are excited for what’s to come.

Mark Taggart
President & CEO

Mike Shultze
Senior Director Sales & Marketing
Top Performing Dealers
In each issue of the Hino Express we announce the Top 10 Dealers by volume and market share. To provide recognition to dealers of varying sizes, we’re listing our Top Performing Dealers segmented by size with a delineation at 10 units shipped.
TICF values each and every Hino dealership, and we want to note our appreciation of all business.
These rankings reflect business between April 1, 2023 and August 31, 2023.
MARKET SHARE
Top 10 — 10 Units or More Shipped
| BENTLEY |
| QUALITY TRUCK CENTER |
| H.K. TRUCK SERVICES, INC. |
| ROBERT GREEN AUTO & TRUCK, INC |
| TRUCKMAX HINO OF MIAMI INC |
| KRIETE GROUP |
| MAURICE SCHWARTZ & SONS |
| RWC |
| INDUSTRIAL POWER |
| TOM’S TRUCK CENTER |
MARKET SHARE
Top 10 — Less than 10 units shipped
| K. NEAL |
| THE TRUCK SHOP NORTH |
| GRASK TRUCK GROUP |
| FREDRICKSON BROS. INC. |
| HINO OF CHICAGO, INC. |
| RY-DEN DIESEL INC. |
| JUKONSKI TRUCK SALES |
| MIKE BASS FORD, INC. |
| ALLEGIANCE TRUCKS, LLC |
| MCMAHON TRUCK CENTERS |
New-Non & Used Volume
Top 10 — 10 Units or More Shipped
| RUSH TRUCK CENTER |
| MATHENY |
| BRUCKNER TRUCK SALES, INC. |
| GABRIELLI |
| KRIETE GROUP |
| TRUCKMAX HINO OF MIAMI INC |
| TRANSOURCE |
| VALLEY HINO TRUCK INC. |
| RWC |
| C & M MOTORS, INC. |
New-Non & Used Volume
Top 10 — Less than 10 units shipped
| ALLEGIANCE TRUCKS, LLC |
| MHC |
| MCMAHON TRUCK CENTERS |
| MJM BACHRODT, LLC |
| KENWORTH OF SOUTH LOUISIANA |
| JUKONSKI TRUCK SALES |
| WORLDWIDE |
| BCSS INC. |
| M&K |
| VOMAC TRUCK SALES / R&H |
Top Performing Dealers
In each issue of the Hino Express we announce the Top 10 Dealers by volume and market share. To provide recognition to dealers of varying sizes, we’re listing our Top Performing Dealers segmented by size with a delineation at 10 units shipped.
TICF values each and every Hino dealership, and we want to note our appreciation of all business.
These rankings reflect business between April 1, 2023 and August 31, 2023.
MARKET SHARE
Top 10 — 10 Units or More Shipped
| BENTLEY |
| QUALITY TRUCK CENTER |
| H.K. TRUCK SERVICES, INC. |
| ROBERT GREEN AUTO & TRUCK, INC |
| TRUCKMAX HINO OF MIAMI INC |
| KRIETE GROUP |
| MAURICE SCHWARTZ & SONS |
| RWC |
| INDUSTRIAL POWER |
| TOM’S TRUCK CENTER |
MARKET SHARE
Top 10 — Less than 10 units shipped
| K. NEAL |
| THE TRUCK SHOP NORTH |
| GRASK TRUCK GROUP |
| FREDRICKSON BROS. INC. |
| HINO OF CHICAGO, INC. |
| RY-DEN DIESEL INC. |
| JUKONSKI TRUCK SALES |
| MIKE BASS FORD, INC. |
| ALLEGIANCE TRUCKS, LLC |
| MCMAHON TRUCK CENTERS |
New-Non & Used Volume
Top 10 — 10 Units or More Shipped
| RUSH TRUCK CENTER |
| MATHENY |
| BRUCKNER TRUCK SALES, INC. |
| GABRIELLI |
| KRIETE GROUP |
| TRUCKMAX HINO OF MIAMI INC |
| TRANSOURCE |
| VALLEY HINO TRUCK INC. |
| RWC |
| C & M MOTORS, INC. |
New-Non & Used Volume
Top 10 — Less than 10 units shipped
| ALLEGIANCE TRUCKS, LLC |
| MHC |
| MCMAHON TRUCK CENTERS |
| MJM BACHRODT, LLC |
| KENWORTH OF SOUTH LOUISIANA |
| JUKONSKI TRUCK SALES |
| WORLDWIDE |
| BCSS INC. |
| M&K |
| VOMAC TRUCK SALES / R&H |
EVolving Partnerships
Zero-Emissions in California Beginning in 2024 — IS YOUR STATE NEXT?
With its Advanced Clean Trucks (ACT) rule, California is working to meet its governor’s goal of 100% zero-emission transportation, where feasible, beginning in 2024. The ACT rule requires truck manufacturers to increase new truck sales to 55% (Class 2b–3), 75% (Class 4–8), and 40% of semi-tractor sales to be net-zero emissions by 2035. Manufacturers such as Hino will continue to invest in electric truck options to fulfill the demand, while TICF will find creative ways to finance these investments. Trucking dealerships, such as Southern California-based Tom’s Truck Center, are doing more than considering the potential impact of electrification on their operations—they have embraced it.
As an early adopter, Tom’s Truck Center made it a strategic initiative to take charge and be a leader in California. The company knows that embracing change and technology is more efficient and better for its business and its customers. More important, it wanted to get ahead of the inevitable.
“The future is the transition to zero-emission vehicles, and we are dedicated to being the leaders in the commercial truck space,” emphasized KC Heidler, Tom’s Truck Centers President and CEO.
With various purchase incentives, Tom’s Truck Center has a dedicated ZEV (zero-emission vehicle) expert to aid their sales team in educating their customers and ensuring that they are taking full advantage of available point-of-sale vouchers to make the transition to EVs more affordable for more customers.
“We’ve worked with California and the state’s incentive programs for many years. The Hino Hybrid initially drove the need to understand the available California incentives. We sold several hundred of the Hybrids during that time.” Heidler explained and added, “The dedicated ZEV staff handles applications, processing, and collecting funds from the state, which can be time-consuming and tedious.”
Is your state next? In addition to California, several other states have already signed the 100% Zero-Emission Truck Memorandum of Understanding (MOU). They have either fully adopted, are working to adopt, or have pledged to develop an action plan for the Advanced Clean Trucks (ACT) rule. At the time of signing, states that have Fully adopted ACT include California, Oregon, Washington, New Jersey, Massachusetts, New York, and Vermont. States working to adopt ACT include Connecticut, Maine, and Maryland.
After signing the 100% Zero-Emission Truck MOU, other states are vowing to develop an action plan to eliminate toxic diesel emissions. States such as Colorado, Hawaii, North Carolina, Pennsylvania, Rhode Island, Virginia, and the District of Columbia have already taken this step.
Heidler offers some sage advice for dealers as they consider their electrification priorities, “If you’re not a CARB state [California Air Resources Board, a statewide “clean air agency” that enforces even stricter emissions laws than the federal Environmental Protection Agency], I wouldn’t stress too much at this time.” He also advises to be cautious in the buildout of your electrification infrastructure. When building your strategy, it’s necessary to leave room for what he calls “dramatically changing technology over the next five years.” Heidler points out, “It makes sense to connect with your power company to see if your dealership location can handle DC fast charging.”
If your state requires it or if your business planning involves electrification, TICF is prepared to help you by customizing and streamlining your electrification financing needs. Our team is ready to support your electrification project costs from beginning to end.
Learn more about TICF’s Facility & Fleet Electric Infrastructure Financing Solutions.
Please note that for the most recent information on each state’s zero-emission requirements, it is advised you consult with your legal advisor or an appropriate government entity.
EVolving Partnerships
Zero-Emissions in California Beginning in 2024 — IS YOUR STATE NEXT?
With its Advanced Clean Trucks (ACT) rule, California is working to meet its governor’s goal of 100% zero-emission transportation, where feasible, beginning in 2024. The ACT rule requires truck manufacturers to increase new truck sales to 55% (Class 2b–3), 75% (Class 4–8), and 40% of semi-tractor sales to be net-zero emissions by 2035. Manufacturers such as Hino will continue to invest in electric truck options to fulfill the demand, while TICF will find creative ways to finance these investments. Trucking dealerships, such as Southern California-based Tom’s Truck Center, are doing more than considering the potential impact of electrification on their operations—they have embraced it.
As an early adopter, Tom’s Truck Center made it a strategic initiative to take charge and be a leader in California. The company knows that embracing change and technology is more efficient and better for its business and its customers. More important, it wanted to get ahead of the inevitable.
“The future is the transition to zero-emission vehicles, and we are dedicated to being the leaders in the commercial truck space,” emphasized KC Heidler, Tom’s Truck Centers President and CEO.
With various purchase incentives, Tom’s Truck Center has a dedicated ZEV (zero-emission vehicle) expert to aid their sales team in educating their customers and ensuring that they are taking full advantage of available point-of-sale vouchers to make the transition to EVs more affordable for more customers.
“We’ve worked with California and the state’s incentive programs for many years. The Hino Hybrid initially drove the need to understand the available California incentives. We sold several hundred of the Hybrids during that time.” Heidler explained and added, “The dedicated ZEV staff handles applications, processing, and collecting funds from the state, which can be time-consuming and tedious.”
Is your state next? In addition to California, several other states have already signed the 100% Zero-Emission Truck Memorandum of Understanding (MOU). They have either fully adopted, are working to adopt, or have pledged to develop an action plan for the Advanced Clean Trucks (ACT) rule. At the time of signing, states that have Fully adopted ACT include California, Oregon, Washington, New Jersey, Massachusetts, New York, and Vermont. States working to adopt ACT include Connecticut, Maine, and Maryland.
After signing the 100% Zero-Emission Truck MOU, other states are vowing to develop an action plan to eliminate toxic diesel emissions. States such as Colorado, Hawaii, North Carolina, Pennsylvania, Rhode Island, Virginia, and the District of Columbia have already taken this step.
Heidler offers some sage advice for dealers as they consider their electrification priorities, “If you’re not a CARB state [California Air Resources Board, a statewide “clean air agency” that enforces even stricter emissions laws than the federal Environmental Protection Agency], I wouldn’t stress too much at this time.” He also advises to be cautious in the buildout of your electrification infrastructure. When building your strategy, it’s necessary to leave room for what he calls “dramatically changing technology over the next five years.” Heidler points out, “It makes sense to connect with your power company to see if your dealership location can handle DC fast charging.”
If your state requires it or if your business planning involves electrification, TICF is prepared to help you by customizing and streamlining your electrification financing needs. Our team is ready to support your electrification project costs from beginning to end.
Learn more about TICF’s Facility & Fleet Electric Infrastructure Financing Solutions.
Please note that for the most recent information on each state’s zero-emission requirements, it is advised you consult with your legal advisor or an appropriate government entity.
Ease of
Doing Business
With our commitment to continuous improvement and ease of doing business, TICF proudly announces a significant investment of time, resources, and associates as we transform our Credit Originations and Portfolio Management Systems, also known as Project FOCUS (Finance Opportunities for Customer and User Satisfaction).
Through Project FOCUS, TICF will excel in data-driven operations and officially partner with a leading software provider, Odessa, to help develop and execute our digital transformation. Odessa’s equipment leasing and financing software will help us meet the challenges of an ever-evolving financing environment with the most advanced technology available.
This partnership and investment of more than 40 million dollars and 65 dedicated TICF associates proves our long-term commitment to you, our valued dealers, and aims to put us on the path to success for years to come. To support this effort, we hired additional resources to continue delivering exceptional dealer and customer service.
“Our unique platform will be a GAME CHANGER, allowing us to serve you and our mutual customers better.”
Eighteen months from now, we will have constructed an entirely new, easier, and better way of working on our core financing business. Our unique platform will be a game-changer, allowing us to serve you and our mutual customers better. This includes self-service portals for dealers and customers.
Through this transformation, we aim to:
Our commitment to you extends beyond the duration of this project. We continue to invest in new initiatives to meet your needs best and work with you to achieve our shared goals. By working collaboratively, we can create a brighter future for everyone involved.
Thank you for your partnership and support. We look forward to continuing our journey together.
Ease of
Doing Business
With our commitment to continuous improvement and ease of doing business, TICF proudly announces a significant investment of time, resources, and associates as we transform our Credit Originations and Portfolio Management Systems, also known as Project FOCUS (Finance Opportunities for Customer and User Satisfaction).
Through Project FOCUS, TICF will excel in data-driven operations and officially partner with a leading software provider, Odessa, to help develop and execute our digital transformation. Odessa’s equipment leasing and financing software will help us meet the challenges of an ever-evolving financing environment with the most advanced technology available.
This partnership and investment of more than 40 million dollars and 65 dedicated TICF associates proves our long-term commitment to you, our valued dealers, and aims to put us on the path to success for years to come. To support this effort, we hired additional resources to continue delivering exceptional dealer and customer service.
“Our unique platform will be a GAME CHANGER, allowing us to serve you and our mutual customers better.”
Eighteen months from now, we will have constructed an entirely new, easier, and better way of working on our core financing business. Our unique platform will be a game-changer, allowing us to serve you and our mutual customers better. This includes self-service portals for dealers and customers.
Through this transformation, we aim to:
Our commitment to you extends beyond the duration of this project. We continue to invest in new initiatives to meet your needs best and work with you to achieve our shared goals. By working collaboratively, we can create a brighter future for everyone involved.
Thank you for your partnership and support. We look forward to continuing our journey together.
More Ways to Earn
with Elite Dealer Rewards
Are you enrolled for Elite Dealer Rewards? If not, you’ll want to sign up today for this exclusive rewards program presented by Toyota Industries Commercial Finance (TICF) for dealer personnel.
Financing your sales with TICF gives you the opportunity to earn a wide range of valuable prizes that include name-brand merchandise, event tickets, travel packages, gift cards and much more.
For a limited time, every truck — new and used — financed with TICF is eligible for Elite Dealer Rewards points based on the following payouts:


Note that:
- Terms apply to qualifying business funded between January 1, 2023, and September 30, 2023.
- Points structure above awarded monthly based on the prior month’s qualifying deals.
- Dealers must be opted into the Elite Dealer Rewards program to be eligible to earn points.
- All other program terms, conditions, and rules are applicable.
Already more than 16 million points have been awarded this fiscal year!

Wondering how others used their points last year?
Check out the chart by category below!
Join the club and start accruing points today that you can redeem for your next vacation (or even hard-to-find car rentals on vacation) or use them to get more enjoyment out of your leisure time “staycation,” such as a patio firepit table and Sonos speaker or a host of smaller luxuries like deluxe cabernet glasses and backyard games.
More Ways to Earn
with Elite Dealer Rewards
Are you enrolled for Elite Dealer Rewards? If not, you’ll want to sign up today for this exclusive rewards program presented by Toyota Industries Commercial Finance (TICF) for dealer personnel.
Financing your sales with TICF gives you the opportunity to earn a wide range of valuable prizes that include name-brand merchandise, event tickets, travel packages, gift cards and much more.
For a limited time, every truck — new and used — financed with TICF is eligible for Elite Dealer Rewards points based on the following payouts:


Note that:
- Terms apply to qualifying business funded between January 1, 2023, and September 30, 2023.
- Points structure above awarded monthly based on the prior month’s qualifying deals.
- Dealers must be opted into the Elite Dealer Rewards program to be eligible to earn points.
- All other program terms, conditions, and rules are applicable.
Already more than 16 million points have been awarded this fiscal year!

Wondering how others used their points last year?
Check out the chart by category below!
Join the club and start accruing points today that you can redeem for your next vacation (or even hard-to-find car rentals on vacation) or use them to get more enjoyment out of your leisure time “staycation,” such as a patio firepit table and Sonos speaker or a host of smaller luxuries like deluxe cabernet glasses and backyard games.
COMING SOON
DEALER SATISFACTION SURVEY
On the precipice of our annual dealer survey, TICF looks forward to new insights from our Dealer Network and Customers.
At TICF, we value the culture of feedback, which can provoke change and fuel growth. One of the key methods for gathering feedback about our performance is through the annual Dealer and Customer Satisfaction Surveys.
In March 2022, for the fourth year in a row, the TICF-branded surveys were sent to more than 400 Hino dealer personnel. And in its third year, we reached out to over 4,000 Hino Truck customers. While the last few years have brought unprecedented times and uncertainty, our team has rallied to overcome challenges while continuing to provide customer-centered service.
In fact, Hino dealer satisfaction continues to climb year-over-year. The last survey resulted in 81% of dealer respondents reporting that they are “very satisfied” with TICF. Both Customer’s and dealer’s satisfaction with company-wide improvement and problem resolution is at an all-time high.
We can’t thank you enough for your continued support and satisfaction with TICF. We use the feedback to identify the highest-impact attributes and then pinpoint those items with the greatest areas of opportunity. Our recent areas of focus for improvement have been:
You’ve already benefited from changes to TC3’s Customer Search and Address Validation for improved applications, digital contracting with the Master Service Agreement in DocuSign, and updates to the Certificate of Delivery.
And we are continuing to work to ensure that we are transparent and aligned with dealers. This entails transparency of TICF’s communications, the ability to resolve individual questions or problems with a focus on timeliness, and a high level of strategic alignment between TICF and HMS.
Some of the additional specific opportunities we are focused on include reducing the time on hold while waiting to talk to an agent, improving a customer’s ability to obtain account information, focusing on minimizing the turnaround time for e-mail responses, and increasing the clarity and frequency of all communications.
Most significantly, we have negotiated and started working on a 5-year, $41 Million business transformation project that will change every dealer and customer interface as well as our back-end systems.
We are committed to doing our best to support the work you are doing to care for your customers and keep your business moving.
The fifth annual Dealer Satisfaction Survey will begin fielding soon, and TICF couldn’t be more excited to see dealers’ perspectives on where we are doing well, what we can be doing better, and how we can continue to best serve you and our mutual customers.
In the Toyota spirit of Kaizen, there is always room for improvement, and we look forward to this year’s dealer and customer feedback to help us focus on the areas of our business that matter most to you.
COMING SOON
DEALER SATISFACTION SURVEY
On the precipice of our annual dealer survey, TICF looks forward to new insights from our Dealer Network and Customers.
At TICF, we value the culture of feedback, which can provoke change and fuel growth. One of the key methods for gathering feedback about our performance is through the annual Dealer and Customer Satisfaction Surveys.
In March 2022, for the fourth year in a row, the TICF-branded surveys were sent to more than 400 Hino dealer personnel. And in its third year, we reached out to over 4,000 Hino Truck customers. While the last few years have brought unprecedented times and uncertainty, our team has rallied to overcome challenges while continuing to provide customer-centered service.
In fact, Hino dealer satisfaction continues to climb year-over-year. The last survey resulted in 81% of dealer respondents reporting that they are “very satisfied” with TICF. Both Customer’s and dealer’s satisfaction with company-wide improvement and problem resolution is at an all-time high.
We can’t thank you enough for your continued support and satisfaction with TICF. We use the feedback to identify the highest-impact attributes and then pinpoint those items with the greatest areas of opportunity. Our recent areas of focus for improvement have been:
You’ve already benefited from changes to TC3’s Customer Search and Address Validation for improved applications, digital contracting with the Master Service Agreement in DocuSign, and updates to the Certificate of Delivery.
And we are continuing to work to ensure that we are transparent and aligned with dealers. This entails transparency of TICF’s communications, the ability to resolve individual questions or problems with a focus on timeliness, and a high level of strategic alignment between TICF and HMS.
Some of the additional specific opportunities we are focused on include reducing the time on hold while waiting to talk to an agent, improving a customer’s ability to obtain account information, focusing on minimizing the turnaround time for e-mail responses, and increasing the clarity and frequency of all communications.
Most significantly, we have negotiated and started working on a 5-year, $41 Million business transformation project that will change every dealer and customer interface as well as our back-end systems.
We are committed to doing our best to support the work you are doing to care for your customers and keep your business moving.
The fifth annual Dealer Satisfaction Survey will begin fielding soon, and TICF couldn’t be more excited to see dealers’ perspectives on where we are doing well, what we can be doing better, and how we can continue to best serve you and our mutual customers.
In the Toyota spirit of Kaizen, there is always room for improvement, and we look forward to this year’s dealer and customer feedback to help us focus on the areas of our business that matter most to you.
Meet Your New Business Development Manager
Jerry Pilla
Since 2016, Jerry Pilla has been a devoted TICF associate, supporting dealers and team members alike. He was recently promoted to Business Development Manager for both Hino and Forklift projects and is looking forward to expanding his current relationships with dealers. His efforts will focus on building stronger collaboration and propel the growth not only of TICF, but also its dealers and their customers.
Specifically, he is excited about the possibilities of developing new programs and business opportunities with its two main OEMs — Toyota Material Handling (TMH) and Hino — as a way to support volume growth and revenue generation. He believes successful initiatives could take a variety of forms, whether expanding current programs through renewed training sessions in the field or developing non-traditional programs that will create demand for interest-based products and alternative programs that drive fee-based income. For example, these non-traditional approaches could include electrification financing and “charging as a service” revenue opportunities.
He also envisions revitalized subvention programs for both retail and DFS areas from TMH and Hino, along with finding new revenue growth. “Ultimately, we want to provide a unified front to our dealers through jointly developed programs,” he says. “The aim is to leverage our significant marketing dollars and product expertise to present ourselves as one company that’s in sync with market needs. By emphasizing the synergies we have together, we can better serve all our stakeholders.”
Jerry believes TICF can add value to dealers in two key areas: through flexibility in handling dealer requests for program and credit support and through a creative approach to problem solving. “In both functions, our people demonstrate our commitment to teamwork by adjusting for unique situations to resolve issues and create a win-win dynamic,” he says. “We are truly dedicated to providing top-quality service and working together for success, and every day we strive to show dealers why we should be their top choice.”
Over his years at TICF, Jerry has learned that opportunities always exist and you can always do more. That might be by finding new ways to serve your clients or helping support teammates and contributing to the internal company culture.
Throughout his tenure, Jerry says he’s seen significant company growth. As he explains, “TICF began as essentially an offshoot from Toyota Financial Services (TFS), and now we play a key financial role in the transportation, material handling and logistics industry sectors.”
The corporate culture and company history are what keep Jerry at TICF. “Because teamwork is embedded in our culture, I believe the people who work here are the reason for our growth,” he says. “One person cannot do everything that is expected from a finance company, especially one that carries the Toyota brand, but when you take one associate working jointly with their fellow associates, it becomes powerful and of great value.”
In addition, he knows that the company’s success comes from always looking to the future, which he predicts to be bright. “We have truly innovative products coming out and are always looking for new ways to bring capital to customers to help them achieve success,” he says.
When not at work, Jerry enjoys traveling extensively, often to Europe, where he appreciates the chance to experience different cultures, particularly enjoying ethnic cuisines. In fact, this love of good food has spurred regular cooking challenges with his wife. While he acknowledges her signature seafood paella may often be the winning dish, he holds his own, in particular with a specialty pasta dish that includes broccoli. To help burn off all that great food, they stay active, most recently joining the pickleball craze.

Jerry Pilla
Business Development Manager
for Hino & Forklift Projects
Meet Your New Business Development Manager
Jerry Pilla
Since 2016, Jerry Pilla has been a devoted TICF associate, supporting dealers and team members alike. He was recently promoted to Business Development Manager for both Hino and Forklift projects and is looking forward to expanding his current relationships with dealers. His efforts will focus on building stronger collaboration and propel the growth not only of TICF, but also its dealers and their customers.
Specifically, he is excited about the possibilities of developing new programs and business opportunities with its two main OEMs — Toyota Material Handling (TMH) and Hino — as a way to support volume growth and revenue generation. He believes successful initiatives could take a variety of forms, whether expanding current programs through renewed training sessions in the field or developing non-traditional programs that will create demand for interest-based products and alternative programs that drive fee-based income. For example, these non-traditional approaches could include electrification financing and “charging as a service” revenue opportunities.
He also envisions revitalized subvention programs for both retail and DFS areas from TMH and Hino, along with finding new revenue growth. “Ultimately, we want to provide a unified front to our dealers through jointly developed programs,” he says. “The aim is to leverage our significant marketing dollars and product expertise to present ourselves as one company that’s in sync with market needs. By emphasizing the synergies we have together, we can better serve all our stakeholders.”
Jerry believes TICF can add value to dealers in two key areas: through flexibility in handling dealer requests for program and credit support and through a creative approach to problem solving. “In both functions, our people demonstrate our commitment to teamwork by adjusting for unique situations to resolve issues and create a win-win dynamic,” he says. “We are truly dedicated to providing top-quality service and working together for success, and every day we strive to show dealers why we should be their top choice.”
Over his years at TICF, Jerry has learned that opportunities always exist and you can always do more. That might be by finding new ways to serve your clients or helping support teammates and contributing to the internal company culture.
Throughout his tenure, Jerry says he’s seen significant company growth. As he explains, “TICF began as essentially an offshoot from Toyota Financial Services (TFS), and now we play a key financial role in the transportation, material handling and logistics industry sectors.”
The corporate culture and company history are what keep Jerry at TICF. “Because teamwork is embedded in our culture, I believe the people who work here are the reason for our growth,” he says. “One person cannot do everything that is expected from a finance company, especially one that carries the Toyota brand, but when you take one associate working jointly with their fellow associates, it becomes powerful and of great value.”
In addition, he knows that the company’s success comes from always looking to the future, which he predicts to be bright. “We have truly innovative products coming out and are always looking for new ways to bring capital to customers to help them achieve success,” he says.
When not at work, Jerry enjoys traveling extensively, often to Europe, where he appreciates the chance to experience different cultures, particularly enjoying ethnic cuisines. In fact, this love of good food has spurred regular cooking challenges with his wife. While he acknowledges her signature seafood paella may often be the winning dish, he holds his own, in particular with a specialty pasta dish that includes broccoli. To help burn off all that great food, they stay active, most recently joining the pickleball craze.

Jerry Pilla
Business Development Manager
for Hino & Forklift Projects

Recap
The TICF Ambassador Award program recognizes the top Hino and Toyota Material Handling dealers, based on retail volume. Historically, we recognized winners from both the Hino Trucks and Toyota Material Handling dealer networks with a private dinner in your home city. Even though COVID caused us to suspend these celebrations for a couple of years, dealers continued to strengthen their performance and reach even higher milestones with TICF.
To make up for lost time and celebrate in style, we changed our approach to how we traditionally celebrated the tremendous achievements by Toyota and Hino dealers.
In honor of the dealers who reached new Ambassador Award milestones between June 2020 and May 2023, TICF hosted a celebratory trip in early August at The Pelican Hill Resort in Newport Beach, California.
We truly enjoyed hosting the first TICF event that brought together our valued Hino Trucks and Toyota Material Handling Dealers in the spirit of One Toyota.
Hino Dealer Attendees
Brian O’Neil (Industrial Power)
Dana DeMaria Nateman (TruckMax)
Phuong Nguyen (Tom’s Truck Center)
Tim Matheny (Matheny Motors)
Jeff Auger (Lynch)
Justin Fink (Allegiance)
TMH Dealer Attendees
Cory Thorne (SIE)
Jimmy Shoppa (Shoppa’s Material Handling)
Dave Bailey (Southern States)
Mark Andres (TMHNC)
William Doggett (Doggett)
Lee Smith (Toyota Forklifts of Atlanta)
Al Rawson (Atlas)
Kirt Little (SW ToyotaLift)
It was a wonderful experience filled with joy, camaraderie, and a unique networking opportunity between Toyota and Hino dealers.
Congratulations to the dealers on their extraordinary achievements over the past few years!

Recap
The TICF Ambassador Award program recognizes the top Hino and Toyota Material Handling dealers, based on retail volume. Historically, we recognized winners from both the Hino Trucks and Toyota Material Handling dealer networks with a private dinner in your home city. Even though COVID caused us to suspend these celebrations for a couple of years, dealers continued to strengthen their performance and reach even higher milestones with TICF.
To make up for lost time and celebrate in style, we changed our approach to how we traditionally celebrated the tremendous achievements by Toyota and Hino dealers.
In honor of the dealers who reached new Ambassador Award milestones between June 2020 and May 2023, TICF hosted a celebratory trip in early August at The Pelican Hill Resort in Newport Beach, California.
We truly enjoyed hosting the first TICF event that brought together our valued Hino Trucks and Toyota Material Handling Dealers in the spirit of One Toyota.
Hino Dealer Attendees
Brian O’Neil (Industrial Power)
Dana DeMaria Nateman (TruckMax)
Phuong Nguyen (Tom’s Truck Center)
Tim Matheny (Matheny Motors)
Jeff Auger (Lynch)
Justin Fink (Allegiance)
TMH Dealer Attendees
Cory Thorne (SIE)
Jimmy Shoppa (Shoppa’s Material Handling)
Dave Bailey (Southern States)
Mark Andres (TMHNC)
William Doggett (Doggett)
Lee Smith (Toyota Forklifts of Atlanta)
Al Rawson (Atlas)
Kirt Little (SW ToyotaLift)
It was a wonderful experience filled with joy, camaraderie, and a unique networking opportunity between Toyota and Hino dealers.
Congratulations to the dealers on their extraordinary achievements over the past few years!
Did you pay attention?
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Did you pay attention?
Take this one-question quiz for your chance to earn 1,000 Elite Dealer Reward points, if your dealer group is opted into Elite Dealer Rewards. (And bragging rights, of course!)
Feedback
We are already planning the next edition of the Hino Express. Have a story idea or a suggestion to improve? Please let us know by submitting it via the form below.
Feedback
We are already planning the next edition of the Hino Express. Have a story idea or a suggestion to improve? Please let us know by submitting it via the form below.





