Welcome!
To the latest issue of the Hino Express Newsletter
Summer is in full swing! We trust you will find the content of this issue informative and helpful. Feel free to click to each page using the navigation, or simply scroll down.
Welcome!
To the latest issue of the Hino Express Newsletter
Summer is in full swing! We trust you will find the content of this issue informative and helpful. Feel free to click to each page using the navigation, or simply scroll down.
Letter from the CEO
As Texas experiences scorching temperatures, my enthusiasm and anticipation for the future are just as intense. In June, driven perhaps by the desire to escape the sweltering heat of over 100 degrees in Texas, I set out on a journey. My goal was to gain a deeper insight into our present situation and explore ways in which we can improve to better serve our dealer network and our mutual customers. Accompanied by Mike Schultze, we planned a series of visits, first with Hino Trucks in Novi, MI, to better understand firsthand how TICF can support the Hino brand. Then, Mike and I were fortunate to spend time with many of you during the Hino Honors trip. The opportunity to engage with you has been enlightening and reinforced my conviction in the power of open dialogue and partnership.
I want to express my gratitude for the warm reception and candid feedback shared during these conversations. Each interaction served as a valuable learning opportunity, offering a deeper understanding of your needs, ambitions, and the challenges you face. It’s clear to me now that, more than ever, our strength lies in our unity and the genuine connections we foster.
At TICF, we know our success is driven by the success of our dealers, which is why we introduced a “Partners in Excellence” program this year. We recently announced the twelve Hino dealer inaugural winners and extend our congratulations to these dealers for achieving outstanding results. We look forward to helping our dealer partners qualify for next year’s award and accompanying trip. Look for more details about this year’s winners and the 2025 trip qualifications in this issue.
While rewards certainly have their place, we recognize that the true essence of a partnership lies in the quality of everyday interactions. You may have seen the debut of our monthly performance snapshot last month. This initiative stems directly from your valuable feedback in the last Dealer Satisfaction Survey, highlighting your desire for greater transparency and enhanced communication from us and our customer- and dealer-facing departments. We plan to continue sharing our key performance metrics and show how we track against departmental goals every month.
We’re also making progress with your requests for finance training to support you and your team. A suite of training modules designed to introduce or reinforce “Finance Fundamentals” is currently in the works. You should expect to receive more information on this exciting project in our September edition of Hino Express.
Over the coming months, Mike and I have plans to continue our conversations with each of you. We look forward to strengthening our partnerships and more effectively navigating the shared road ahead.
Together, we drive forward.

John Crews
President & CEO

John Crews
President & CEO
Pictured from left to right: Mike Schultze, Jay Jarvis (Truck Solutions), and John Crews
Pictured from left to right:
Mike Schultze TICF – Sr. Director Sales and Marketing
Duane Goldsworthy TICF – Chief Financial Officer
Sean Metcalf Industrial Power – General Manager
Peter Ciprari Industrial Power – Vice President Sales
Masahiro Kubo TICO – Sales Finance Office Coordinator
Howard Lee TICF – Senior Manager, Financial Planning & Analysis
Letter from the CEO
As Texas experiences scorching temperatures, my enthusiasm and anticipation for the future are just as intense. In June, driven perhaps by the desire to escape the sweltering heat of over 100 degrees in Texas, I set out on a journey. My goal was to gain a deeper insight into our present situation and explore ways in which we can improve to better serve our dealer network and our mutual customers. Accompanied by Mike Schultze, we planned a series of visits, first with Hino Trucks in Novi, MI, to better understand firsthand how TICF can support the Hino brand. Then, Mike and I were fortunate to spend time with many of you during the Hino Honors trip. The opportunity to engage with you has been enlightening and reinforced my conviction in the power of open dialogue and partnership.
I want to express my gratitude for the warm reception and candid feedback shared during these conversations. Each interaction served as a valuable learning opportunity, offering a deeper understanding of your needs, ambitions, and the challenges you face. It’s clear to me now that, more than ever, our strength lies in our unity and the genuine connections we foster.
At TICF, we know our success is driven by the success of our dealers, which is why we introduced a “Partners in Excellence” program this year. We recently announced the twelve Hino dealer inaugural winners and extend our congratulations to these dealers for achieving outstanding results. We look forward to helping our dealer partners qualify for next year’s award and accompanying trip. Look for more details about this year’s winners and the 2025 trip qualifications in this issue.
While rewards certainly have their place, we recognize that the true essence of a partnership lies in the quality of everyday interactions. You may have seen the debut of our monthly performance snapshot last month. This initiative stems directly from your valuable feedback in the last Dealer Satisfaction Survey, highlighting your desire for greater transparency and enhanced communication from us and our customer- and dealer-facing departments. We plan to continue sharing our key performance metrics and show how we track against departmental goals every month.
We’re also making progress with your requests for finance training to support you and your team. A suite of training modules designed to introduce or reinforce “Finance Fundamentals” is currently in the works. You should expect to receive more information on this exciting project in our September edition of Hino Express.
Over the coming months, Mike and I have plans to continue our conversations with each of you. We look forward to strengthening our partnerships and more effectively navigating the shared road ahead.
Together, we drive forward.

John Crews
President & CEO

John Crews
President & CEO
Pictured from left to right: Mike Schultze, Jay Jarvis (Truck Solutions), and John Crews
Pictured from left to right:
Mike Schultze TICF – Sr. Director Sales and Marketing
Duane Goldsworthy TICF – Chief Financial Officer
Sean Metcalf Industrial Power – General Manager
Peter Ciprari Industrial Power – Vice President Sales
Masahiro Kubo TICO – Sales Finance Office Coordinator
Howard Lee TICF – Senior Manager, Financial Planning & Analysis
Top Performing Dealers
In each issue of the Hino Express we announce the Top 10 Dealers by volume and market share. To provide recognition to dealers of varying sizes, we’re listing our Top Performing Dealers segmented by size with a delineation at 10 units shipped.
TICF deeply values the partnership with every Hino dealership, and we want to express our sincere appreciation for all your business.
This issue’s rankings reflect business for FY25-Q1 between April 1, 2024 and June 30, 2024.
MARKET SHARE
Top 10 — 10 Units or More Shipped
| Bergey’s |
| Bentley Truck Services |
| Industrial Power Truck & Equipment |
| H.K. Truck Services |
| Donahue Trucks |
| RWC Group |
| Gabrielli Truck Sales |
| Truck Solutions |
| Franks Truck Center, Inc |
| Tom’s Truck Center |
MARKET SHARE
Top 10 — Less than 10 units shipped
| Just Four Wheels, Inc. |
| Tri County Truck & Equipment |
| Young Hino Trucks |
| Robert Green Auto & Truck |
| Kriete Group |
| RDO Truck Centers |
| Hino of Chicago |
| The Truck Shop North |
| C & M Motors, Inc. |
| Interstate Truck Source |
New-Non & Used Volume
Top 10 — 10 Units or More Shipped
| Matheny Truck Center |
| Rush Truck Center |
| Gabrielli Truck Sales |
| Bergey’s |
| Truckmax Hino of Miami Inc |
| Bentley Truck Services |
| MHC |
| Valley Hino Truck Inc. |
| Milea |
| Lynch Truck Center |
New-Non & Used Volume
Top 10 — Less than 10 units shipped
| Bruckner’s Truck Sales |
| Kriete Group |
| Interstate Truck Source |
| TranSource |
| Allegiance Trucks |
| Kenworth of South Louisiana |
| Worldwide Equipment |
| Robert Green Auto & Truck |
| M&K |
| Tri County Truck & Equipment |
Top Performing Dealers
In each issue of the Hino Express we announce the Top 10 Dealers by volume and market share. To provide recognition to dealers of varying sizes, we’re listing our Top Performing Dealers segmented by size with a delineation at 10 units shipped.
TICF deeply values the partnership with every Hino dealership, and we want to express our sincere appreciation for all your business.
This issue’s rankings reflect business for FY25-Q1 between April 1, 2024 and June 30, 2024.
MARKET SHARE
Top 10 — 10 Units or More Shipped
| Bergey’s |
| Bentley Truck Services |
| Industrial Power Truck & Equipment |
| H.K. Truck Services |
| Donahue Trucks |
| RWC Group |
| Gabrielli Truck Sales |
| Truck Solutions |
| Franks Truck Center, Inc |
| Tom’s Truck Center |
MARKET SHARE
Top 10 — Less than 10 units shipped
| Just Four Wheels, Inc. |
| Tri County Truck & Equipment |
| Young Hino Trucks |
| Robert Green Auto & Truck |
| Kriete Group |
| RDO Truck Centers |
| Hino of Chicago |
| The Truck Shop North |
| C & M Motors, Inc. |
| Interstate Truck Source |
New-Non & Used Volume
Top 10 — 10 Units or More Shipped
| Matheny Truck Center |
| Rush Truck Center |
| Gabrielli Truck Sales |
| Bergey’s |
| Truckmax Hino of Miami Inc |
| Bentley Truck Services |
| MHC |
| Valley Hino Truck Inc. |
| Milea |
| Lynch Truck Center |
New-Non & Used Volume
Top 10 — Less than 10 units shipped
| Bruckner’s Truck Sales |
| Kriete Group |
| Interstate Truck Source |
| TranSource |
| Allegiance Trucks |
| Kenworth of South Louisiana |
| Worldwide Equipment |
| Robert Green Auto & Truck |
| M&K |
| Tri County Truck & Equipment |
Toyota Industries Commercial Finance Announces
WINNERS
of the
2024 PARTNERS IN EXCELLENCE PROGRAM
Toyota Industries Commercial Finance (TICF) proudly announces the 2024 Partners in Excellence Program winners. This prestigious award recognizes the top Toyota Material Handling and Hino Trucks dealers, 12 from each brand, who have demonstrated outstanding performance in key areas.
PROGRAM OVERVIEW
The Partners in Excellence Program acknowledges top-performing dealers based on their dedication to customer satisfaction, commitment to providing high-quality financing solutions, and overall customer support. These dealers have gone above and beyond in ensuring their customers receive financing solutions that meet their needs and support their business growth.
The winners will be honored with an exclusive reward trip to The Resort at Pelican Hill in Newport Beach, California in October.
2024
Hino Trucks
Partners in Excellence Winners
2024
Toyota Material Handling
Partners in Excellence Winners
“We are incredibly proud to honor these exceptional dealers who have shown dedication, excellence, and significant achievements in supporting customer financing needs,” said John Crews, President of Toyota Industries Commercial Finance. “Their hard work and commitment to providing outstanding customer service have set a high standard in the industry, and we look forward to celebrating their success at The Resort at Pelican Hill.”
2025 AWARD PROGRAM ANNOUNCEMENT
Toyota Industries Commercial Finance is excited to announce the 2025 Partners of Excellence program, hosted at The Resort at Pelican Hill in Newport Beach CA, a five-star, five-diamond luxury destination.
In the spirit of One Toyota, we created an incentive program and award trip bringing together both Hino and Toyota dealers and our OEM partners at Hino and TMH.
This year’s Partners of Excellence program runs from April 1, 2024 – March 31, 2025. The trip for winners (and a guest) will take place in September 2025 at Pelican Hill Resort.
The top dealers (for Hino and Toyota each) based on the program parameters (outlined in the program flyer) will earn the distinctive Partners of Excellence Award and trip. Winners will be announced in early May. Should you have any questions regarding the program – your TICF Regional Sales Manager is available to assist.
SNEAK PEEK: PHOTO & VIDEO SHOOT
This fall, we are excited to unveil three new finance training modules to enhance your finance expertise. We recently conducted a dynamic photo shoot with our friends at Kriete Truck Centers in Milwaukee, WI, to help make the modules as engaging as possible.
From close-ups of fundamental interactions to wide shots of Hino Trucks on display, the visuals will bring a new level of realism and relatability to our training deliverables. We look forward to sharing these new modules with you this fall. Stay tuned for more updates as we approach the release date and get ready to elevate your finance skills!
In the meantime, check out some of the behind-the-scenes action shots!
We would like to extend our appreciation and gratitude to David Kriete and the entire team at Kriete Truck Center for their warm hospitality, partnership, and support.
Meet The FP&A Team
Financial Planning & Analysis
Any dealer knows that making informed, mutually beneficial decisions quickly is critical to driving business success. That’s where TICF’s Financial Planning & Analysis (FP&A) department strives to be an ally, with financial insights and strategic guidance that help multiple internal and external stakeholders thrive.
The team, comprised of five full-time associates and a summer intern, oversees multi-layered functions, explains Howard Lee, Senior Manager of the Finance and Pricing department at TICF.
The Pricing and Program side, headed by Nikolai Carroll, focuses on providing the best possible experience for dealers and their customers. The team develops new programs and establishes competitive rates through closely observing trends in the market and monitoring their competitors’ moves. In addition they provide financial analytics to the executive team to inform decisions on TICF’s direction and share financial metrics for each dealer with the Regional Sales Managers (RSMs) so they can find areas of opportunity as they help them reach their goals.
The team also is heavily involved in the budgeting and forecasting process for the organization, which entails collaborating closely with various departments to gather data, analyze trends, and project financial results.
FP&A works closely with the sales department to gain insight gleaned from the close relationship they have with dealers. Sales is an integral part of the monthly pricing committee meeting FP&A hosts internally with executive management and key stakeholders to discuss potential rate changes and impact. “They have their finger on the pulse of the market so we work hand in hand with them each month to make sure we deliver rates that reflect market demand, competitive positioning, and profitability targets,” Carroll says.
When introducing new products, FP&A and Sales collaborate to set initial pricing that will attract customers while ensuring profitability. And they jointly develop and evaluate promotional programs and discounts to understand the financial implications and ensure they drive desired sales behavior without eroding margins.
“Overall, the FP&A Pricing team serves as a central hub for coordinating pricing-related activities across various departments, ensuring that TICF’s pricing strategies are well-informed, financially sound, and effectively implemented to ultimately support the company’s sales and profitability goals,” says Lee.
In addition, they are able to customize product offerings based on segmentation analysis. “Because we recognize the market is very sensitive to rates right now, we are trying to get creative on how we can provide solutions to customers,” he explains. The team is always looking for more cohesive and consistent pricing to streamline rates that more accurately reflect synergies between products.
Lee stresses that while profitability is one of the department’s key metrics, it’s not the only one. “We want dealers to realize that, unlike other FP&A departments whose goal is usually to maximize profit for the company, at TICF we aim to maximize the value chain of all Toyota companies, including Toyota Material Handling and the dealers. That means we take a more holistic view of problems or programs to benefit everyone and are always considering issues from all angles, not just what’s best for TICF.”
That means there may be times when they analyze the financial impact of certain decisions or programs and recognize that while they may not contribute substantially to TICF’s profitability, they are something customers and dealers need. For example, during last year’s production shutdown, they locked the rate for customers for 12 months.
The team also is working on making the messaging and pricing for products more consistent to eliminate confusion on which type of product is best for which type of customer.
“We’re always aiming to improve our process and integrate our workflow with other systems inside the company, such as the new origination system,“ Lee says. “Our team knows that improving our processes will have a downstream positive impact on customers.”

Stay Active in the
Elite Dealer Rewards Program
The Elite Dealer Rewards loyalty incentive program rewards loyal dealer personnel for doing business with Toyota Industries Commercial Finance, Inc. We want to remind you of the importance of staying active in the rewards program to make the most of your benefits.
Inactive Accounts: Accounts that have not been logged into for an extended period are subject to closure per the program terms and conditions. Ensure you log in regularly to keep your account active and your points valid to enjoy the full range of rewards available to you.
Claim Your Deals: Remember, all deals must be claimed within 90-days of funding.
Points Don’t Expire: The good news is that once you claim your points, they do not expire. Accumulate and use them at your convenience without worrying about losing your hard-earned rewards.
To make this process even easier, we have included a video tutorial on how to claim points. This step-by-step guide will help you navigate the system and take full advantage of your rewards.
Log in today and explore the benefits of your Elite Dealer Rewards program. Stay active, stay rewarded!
Problems logging in and accessing your account? Please call Client Services, Monday-Friday 9 a.m. – 5:30 p.m. ET at Award Headquarters at 800-989-7601 or email Client Services.

Stay Active in the
Elite Dealer Rewards Program
The Elite Dealer Rewards loyalty incentive program rewards loyal dealer personnel for doing business with Toyota
Industries Commercial Finance, Inc. We want to remind you of the importance of staying active in the rewards program to make the most of your benefits.
Inactive Accounts: Accounts that have not been logged into for an extended period are subject to closure per the program terms and conditions. Ensure you log in regularly to keep your account active and your points valid to enjoy the full range of rewards available to you.
Claim Your Deals: Remember, all deals must be claimed within 90-days of funding.
Points Don’t Expire: The good news is that once you claim your points, they do not expire. Accumulate and use them at your convenience without worrying about losing your hard-earned rewards.
To make this process even easier, we have included a video tutorial on how to claim points. This step-by-step guide will help you navigate the system and take full advantage of your rewards.
Log in today and explore the benefits of your Elite Dealer Rewards program. Stay active, stay rewarded!
Problems logging in and accessing your account? Please call Client Services, Monday-Friday 9 a.m. – 5:30 p.m. ET at Award Headquarters at 800-989-7601 or email Client Services.

Did you pay attention?
Take this one-question quiz for your chance to earn 1,000 Elite Dealer Reward points, if your dealer group is opted into Elite Dealer Rewards. (And bragging rights, of course!)
Did you pay attention?
Take this one-question quiz for your chance to earn 1,000 Elite Dealer Reward points, if your dealer group is opted into Elite Dealer Rewards. (And bragging rights, of course!)
Feedback
We are already planning the next edition of the Hino Express. Have a story idea or a suggestion to improve? Please let us know by submitting it via the form below.
Feedback
We are already planning the next edition of the Hino Express. Have a story idea or a suggestion to improve? Please let us know by submitting it via the form below.










